About
Dynamic and detail-oriented Social Brand Manager, specializing in social media strategy, creative digital direction, and project and client management.
With a keen eye for emerging trends and a deep understanding of audience engagement, she excels in crafting compelling digital narratives that drive brand growth.
Shérine’s career began in Paris, where she managed social media for some of France’s biggest brands in beauty and audiovisual media. She then brought her international expertise to New York City, where she continues to elevate brands with her strategic vision and precision.
At Canal+’s CliqueTV, Shérine played a pivotal role in expanding the network’s digital reach. Through a strategic mix of viral content curation, algorithm analysis, and quality-driven optimization, she grew the channel’s TikTok following by over 100,000 organic followers in just six months. Prior to that, as Community Manager at Blissim (formerly Birchbox), she strengthened brand loyalty through high-impact campaigns and audience engagement strategies while providing key social media performance insights.
After earning a dual master’s degree—a Grande École Master in International Business from ISG Paris and a Marketing degree from Baruch College, NYC—Shérine joined Universal Admedia, a global branding, design, and activation agency. There, she led international projects, optimized budgets, and built powerful social media platforms for both businesses and C-suite executives.
Now, Shérine is eager to bring her expertise, creativity, and strategic insight to brands looking to make a lasting impact in the digital space.
Expertise
Adobe Creative Cloud
•
Microsoft 365
•
Meta Business Suite
•
Canva
•
Captcut
•
Riverside
•
Sprout
•
Monday.com
Adobe Creative Cloud • Microsoft 365 • Meta Business Suite • Canva • Captcut • Riverside • Sprout • Monday.com
Recommendations
-
![]()
CAMILLE-MADELEINE MICHEL
Social Media Manager, Blissim (Ex-Birchbox)
After six months of exceeding all expectations, we witnessed remarkable growth in Shérine’s journey.
She demonstrated great professionalism in all the tasks entrusted to her. Curious, responsible, and highly committed, Shérine thrives on challenges and consistently overcomes them. With a strong team spirit, she has also shown the ability to work independently and take full responsibility for her assignments. It was a true pleasure to work with her. In addition to being motivated, dynamic, and proactive, she is highly attentive and quickly identifies needs. For all these reasons, I strongly recommend Shérine’s candidacy for your team.
I am confident that, through her professional experience and strong character, she will bring significant value to your organization. I sincerely wish her great success in her career.
-
![]()
AYESHA PATEL
Brand Advisor, Universal Admedia | Former High Net Worth Private Banker, Citi | Content Creator
From the moment I joined the company, Shérine had already been there for two years, and I was immediately impressed by her expertise and the breadth of her responsibilities, which went far beyond her role as Social Media Manager.
Throughout our time working together, we collaborated on various projects related to business development, investor fundraising campaigns, and social media strategies. Shérine consistently demonstrated her ability to tackle new challenges and adapt quickly to the diverse industries of our clients, all while excelling in areas beyond her core role.
What stands out most about Shérine is her deep understanding of social media strategy and creative digital direction. She has a remarkable talent for identifying emerging trends and engaging audiences in meaningful ways, which allows her to craft compelling digital narratives that drive real growth for brands. Her attention to detail, combined with her innovative approach, truly sets her apart.
Shérine is an exceptionally driven and adaptable professional who brings value to every project she touches. I wholeheartedly recommend her for any future opportunities, confident that she will continue to be a tremendous asset to any team.
-
![]()
ANTHONY CHEYLAN
Senior Brand Strategist | Co-founder & Senior Consultant, Curaterz | Former Content Director, CLIQUE TV | Former Deputy Director of Communications, Canon France
-
![]()
JULIANNE CLAMENS
Brand Manager, The Editorialist | Former Brand Content & Social Media Director, Blissim (Ex-Birchbox)
-
![]()
FRÉDÉRIC AUDARD
Former Founder and Director, The Capital Image Agency | Founder & Senior Consultant, Audard • Baroprod® | Lecturer at ISG Business School
