ASTOUX ET BRUN: REBRANDING
Universal Admedia
March 2024
Astoux et Brun: Rebranding: Modernizing an Icon While Preserving Its Legacy
For over three generations, Astoux et Brun has upheld its tradition at the heart of Cannes. Passionately run by the Brun family, this establishment has built an unmatched reputation in the art of elevating seafood.
Astoux et Brun’s philosophy is simple: welcome every guest as a member of the family. This warm approach, combined with exceptional expertise and gastronomic excellence, creates a unique experience where hospitality and authenticity blend seamlessly.
On every plate, the Mediterranean is revealed in all its splendor: impeccably fresh products, carefully selected and elevated by the chefs. Each dish tells a story, one of a passion passed down through generations.
With an evolving clientele and a rapidly changing digital landscape, it was essential for Astoux et Brun to refresh its image while preserving its family heritage and authentic DNA.
The goal of this rebranding was to modernize and unify the brand, making it more impactful and cohesive across all platforms while staying true to its tradition and history.
A Rebranding That Blends Modernity with Heritage
Brand Platform
•
Visual Identity
•
Verbal Identity
•
Social Media Strategy
•
Social Media Management
•
Photoshoot
•
Video Production
•
Podcast Production
•
Website Design and Development
•
Collateral Design and Production
Brand Platform • Visual Identity • Verbal Identity • Social Media Strategy • Social Media Management • Photoshoot • Video Production • Podcast Production • Website Design and Development • Collateral Design and Production
After
Before
Skills
Social Media Strategy: Identified and selected the most impactful content snippets tailored for each platform (Instagram, YouTube, TikTok, Facebook) to maximize audience engagement and reach.
Video Editing: Edited and assembled video content using Adobe Premiere Pro.
Podcast Production: Managed the recording, editing, and optimization of podcast episodes to ensure high-quality audio and engaging storytelling.
Photo Editing: Retouched and enhanced visuals with Lightroom to maintain a strong and cohesive brand aesthetic.
Editorial & Content Writing: Crafted engaging articles and social media posts in French and English, aligning with the project's editorial vision and audience expectations.
Project Management: Coordinated with the photographer, videographer, and restaurant owner for content production.
Collateral Design and Production: Managed the project between the design team and client, overseeing the design and production of print materials, conducting supplier research, and ensuring quality control and timely delivery.